US President Donald Trump may not be a fan of masks … but the licensing industry loves them! Reusable COVID-19 masks literally became the world’s fastest growing industry this year, going from almost zero in North America to a multi-billion dollar industry in just months. As it became clear the coronavirus was spreading rapidly in the US and Canada this spring, enterprising … [Read more...] about Licensing Industry Loves COVID-19 Masks
coronavirus
Sport and Movie Licensing on Life Support in the Year of COVID-19
If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19