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PANDEMIC

Licensing Execs Pessimistic About After-Effects of COVID-19; 75% Say Business Will Drop by 25%

In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of COVID-19 on respondents’ licensing business. Note that the Survey was administered throughout March, and earlier responses predated many of the major impacts of Covid-19, such as the effective shut-down of several major metropolitan cities. As a consequence, we expect these responses to shift as time goes on. We’re hosting a follow-up survey at https:// www.surveymonkey.com/r/tll-salary in connection with TLL’s 2020 Salary Survey, to help track the individualized effects of Covid-19 on the licensing industry as well as the licensing executives that keep it going. As always, all responses are confidential and any potentially identifiable information is redacted. When asked how immediately direct the impact of Covid-19 on their business was, just… . . . read more


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