Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
November 18, 2021
Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership
November 8, 2021
A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with… . . . read more
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
September 30, 2021
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity… . . . read more
Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
September 22, 2021
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble… . . . read more
CRAYOLA Announces Back to School Cross Promotions
September 8, 2021
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more
OceanX Takes Over Crayola Experience
July 7, 2021
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the… . . . read more
Invisibobble Teams With Crayola For Hair Accessories
June 22, 2021
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes… . . . read more
Crayola Adopts Brainbase For Global Licensing Efforts
June 16, 2021
Crayola, one of the world’s most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to… . . . read more