The Licensing Letter

Crayola Licensing

Crayola Partners With TheSoul Publishing For Social Media Programming

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming

Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art tools. “We’re excited to partner with Casely on an artistic line of products that consumers use every day,” said … [Read more...] about Stationery Licensing: Crayola Draws Up Colorful Deal With Casely

Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment

By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment

Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons … [Read more...] about Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders by highlighting the unique and creative role that machines play in our society. Kubota is one of the world's largest and most innovative … [Read more...] about Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal

Crayola and Vans Partner Up For a Licensed Consumer Products Collection

Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities and creativity toys aimed primarily for children. Vans authentic collections are sold in 97 countries through a network … [Read more...] about Crayola and Vans Partner Up For a Licensed Consumer Products Collection

Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, a larger-than-life, … [Read more...] about Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with Red Games as the developer for the Crayola Create and Play app. Thanks in part to its first place sales on its debut, Red Games will now take on day-to-day … [Read more...] about Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?

BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity in children for more than 100 years," said Warren Schorr, Vice President, Business Development and Global Licensing at … [Read more...] about Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?

Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark

New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha  Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark