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By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art… . . . read more
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc…. . . . read more
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more
Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio… . . . read more
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more
A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with… . . . read more
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity… . . . read more
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble… . . . read more
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more
