The Licensing Letter

Crunchyroll licensing

KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise

By Allison Watkinson TLL Reporter The toy and game company KessCo has announced an exciting new partnership with Crunchyroll and its popular Spy x Family franchise. The collaboration will pave the way for an upcoming tabletop game titled SPY x FAMILY: Mission for Peanuts, set to release in Fall 2023 at Barnes & Noble and other leading retail locations. "Bringing … [Read more...] about KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise

NBA Teams Up With My Hero Academia for Apparel Line

By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

By Allison Watkinson TLL Reporter Crunchyroll is launching a long-term anime-focused celebration called Ani-May with global retail and digital licensing partnerships. The partnerships will include a variety of consumer products collections, digital activations, and in-store promotions based on licensed anime series. The licensed consumer products will include apparel, … [Read more...] about Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

Fortnite Adds In-Game Content Based on My Hero Academia

By Allison Watkinson TLL Reporter Crunchyroll has partnered with Epic Games to bring licensed content and characters from My Hero Academia to Fortnite. My Hero Academia is an anime series that follows the story of Izuku Midoriya on his quest to become a hero despite his lack of superpowers. The fantasy series is currently available on the anime platform … [Read more...] about Fortnite Adds In-Game Content Based on My Hero Academia

Crunchyroll Announces Anime Partnership With Fuji TV

Anime fans will be thrilled to hear of a new partnership between Crunchyroll and Fuji TV in Japan. The deal, announced Friday, will see the companies working together to develop and produce a number of new anime series that will be broadcast by Fuji TV's +Ultra in Japan, and then streamed globally by Crunchyroll. Anime is a story-telling format developed in Japan, and that … [Read more...] about Crunchyroll Announces Anime Partnership With Fuji TV

Sony’s Funimation Acquires Crunchyroll from AT&T  

Sony Pictures Entertainment took a major step to become  the leader in the world of anime, completing its planned acquisition of Crunchyroll. Sony acquired Crunchyroll from AT&T through its Funimation Global Group, which is already one of the world's largest anime entertainment companies, for over $1 billion. Funimation is a joint venture between SPE and Sony Music … [Read more...] about Sony’s Funimation Acquires Crunchyroll from AT&T