Retail sales of licensed merchandise based superhero properties reached $5.2 billion worldwide in 2017, with over 90% from Marvel and DC Comics…
Entertainment/Character
Property Guys: Disney, Nintendo & Other Empires
July 16, 2018
Disney buys up new Manhattan digs, Spin Master moves into Russia, Nintendo builds a park, Snoopy goes to space, and more…
People
Who’s News—7/9/2018
July 9, 2018
The latest hires, promotions, and departures.
Featuring: B&N, Coty, NBCUniversal, BB&B, Tervis, Disney, Cartamundi, Valiant, Neiman Marcus, and more…
Experiential Licensing
Experiential Activations
June 4, 2018
These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…
Entertainment/Character
Birthday Cheer
May 11, 2018
How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
Experiential
Experiential: Live Shows, Tech & Film
May 7, 2018
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Entertainment/character
Black Panther Gearing Up to Take $250 Million in 2018
March 12, 2018
Black Panther’s success opens the door to a nagging question: Is the licensing industry slowely digging itself into a hole?…
Business
M&A & Experiential
March 12, 2018
A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…
