By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios
Dr. Seuss Enterprises
Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme is launching a Merry Grinchmas doughnut collection based on licensed characters from How the Grinch Stole Christmas! by Dr. Seuss. The Merry Grinchmas doughnut collection will feature three new doughnut varieties, along with two classic Krispy Kreme Christmas flavors. “Who wants to celebrate Christmas with Krispy … [Read more...] about Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has signed a licensing partnership with NAADAM for a multi-part series of sustainably-sourced cashmere clothing. The first collection to launch is focused on the Dr. Seuss children's property, The Cat in the Hat. NAADAM's The Cat in the Hat apparel collection includes six sweaters and six t-shirts that feature … [Read more...] about NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections
Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Ellie Terveen to serve as the company's new VP of operations. In her new role at Dr. Seuss Enterprises, Terveen will be responsible for leading the company's licensing, publishing, retail and digital business operations around the world."Stepping into this new role as vice president of operations is both an … [Read more...] about Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations
Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
Dr. Seuss and Random House Reveal Authors for New Seuss Books
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books have announced the first line-up of authors that will contribute to the Seuss Studios publishing program.The initial lineup of childrens' authors and illustrators includes Lala Watkins, Sarah Hwang, Jerrard K. Polk and Avani Dwivedi. Based on previously unpublished sketches and … [Read more...] about Dr. Seuss and Random House Reveal Authors for New Seuss Books
Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Nicole Gates to Vice President, Legal, and hired Mike Lancaster as Corporate Counsel. “I’ve had the pleasure of working alongside Nicole for over five years now, and I cannot overstate what an incredible asset she is to Dr. Seuss Enterprises’ executive team as well as to the company as a whole," said … [Read more...] about Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team