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Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can’t keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children’s book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of the Dr. Seuss classic The Lorax, with a lineup of sustainable brand partnerships to further enhance the book’s strong message of environmental activism. “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story,” said Susan Brandt, President of Dr. Seuss Enterprises. “We are proud to celebrate the 50th anniversary of the book in 2021 and… . . . read more

‘You’re A Mean One, 2020’, Says the Grinch, in Merch Kickoff for Grinchmas

2020 has definitely been the year that stink, stank, stunk, and has left many would-be holiday revelers in a Grinch-y mood, so it’s the ideal year to have a Grinch-themed Christmas. That’s the thinking behind a major launch by Dr. Seuss Enterprises, which is kicking off a wide slate of activities and products as part of its Grinchmas 2020 campaign. This month on the Dr. Seuss Facebook page fans will find activities like a tutorial on how to create your very own Grinch-themed ugly sweater with Coco.Crochet.lee and tips for creating Grinch-y, but tasty treats with  BrookiesCookiesco. A virtual reading of How the Grinch Stole Christmas! with celebrity Danica McKellar is also now available on Barnes & Nobles’ social channels. Once fans have their sweaters and cookies ready, they could enjoy… . . . read more

EXPERIENTIAL

M&A & Partnerships

This week in mergers, aquisitions, and partnerships:

Crunchyroll is now the majority investor in VIZ Media Europe Group, consolidating its hold over the European anime market, and Dr. Seuss Enterprises launches a new 5-year touring show with Kilburn…


. . . read more


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