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Dr. Seuss Licensing

Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site

November 7, 2022

By Allison Watkinson TLL Reporter  Jade City Foods and Dr. Seuss Enterprises have launched a co-branded e-commerce website for their limited edition Grinch-themed product line. The products in the licensed collection include coffee, hot chocolate, matcha, and hot sauce featuring characters from How The Grinch Stole Christmas! such as the Grinch, Max, and Cindy-Lou Who. … [Read more...] about Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site

Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge

October 18, 2022

By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge

Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

May 17, 2022

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

Dr. Seuss Expands Its Marketing and Licensing Teams

April 12, 2022

The children's entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing. Spisak previously held the role of Senior Director of … [Read more...] about Dr. Seuss Expands Its Marketing and Licensing Teams

Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

March 16, 2022

Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.

January 27, 2022

Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on a tear of lucrative licensing deals. And as revenues have soared, Dr. Seuss Enterprises announced that its president Susan Brandt is also taking on the role of CEO. Brandt is an … [Read more...] about Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

December 8, 2021

In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

November 30, 2021

By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

New Licensees Flock To Dr. Seuss Classics

August 31, 2021

WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss classics. Licensing agency WildBrain says it is further extending the already robust licensing programs for three books controlled by Dr. Seuss Enterprises, … [Read more...] about New Licensees Flock To Dr. Seuss Classics

New Licensees Flock To Dr. Seuss Classics

August 31, 2021

WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss classics. Licensing agency WildBrain says it is further extending the already robust licensing programs for three books controlled by Dr. Seuss Enterprises, … [Read more...] about New Licensees Flock To Dr. Seuss Classics

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