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Dr. Seuss Expands Its Marketing and Licensing Teams

The children’s entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes,… . . . read more

Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the… . . . read more

Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.

Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on… . . . read more

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas… . . . read more

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more

New Licensees Flock To Dr. Seuss Classics

WILDBRAIN CPLG AND DR. SEUSS ENTERPRISES EXPAND TOP PROPERTIES WITH NEW LICENSING DEALS Licensees apparently love their green eggs with ham, as WildBrain CPLG has announced a bevy of new licensing deals for Dr. Seuss… . . . read more

Dr. Seuss To Unveil Licensing Extravaganza

Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of… . . . read more

Random House Partners on Dr. Seuss Schoolbooks

Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children’s Books…. . . . read more

Big Week For Dr. Seuss: Three New Deals And An Anniversary

You just can’t keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children’s book… . . . read more


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