The Licensing Letter

Dr. Seuss Licensing

Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

Licensing International Announces 2025 Hall of Fame Inductees

TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees

Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions

TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions

Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game

NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has signed a licensing partnership with NAADAM for a multi-part series of  sustainably-sourced cashmere clothing. The first collection to launch is focused on the Dr. Seuss children's property, The Cat in the Hat. NAADAM's The Cat in the Hat apparel collection includes six sweaters and six t-shirts that feature … [Read more...] about NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Ellie Terveen to serve as the company's new VP of operations. In her new role at Dr. Seuss Enterprises, Terveen will be responsible for leading the company's licensing, publishing, retail and digital business operations around the world."Stepping into this new role as vice president of operations is both an … [Read more...] about Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations

Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas

By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas

CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America

By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America