By Allison Watkinson TLL Reporter Spin Master is renewing its master toy licensing agreement with UP&E for the preschool entertainment brand, Gabby’s Dollhouse. Created by Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series from Dreamworks Animation. The animated series showcases a fantastical world full of cats that live inside of … [Read more...] about Spin Master and UP&E Renew Partnership for Gabby’s Dollhouse
Dreamworks licensing
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise
Mattel announced it has won the toy rights to Dreamworks' Trolls franchise, in the leadup to the 2023 sequel. The US toy giant says it has signed a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Prior to this year the licensing agreement was held by Hasbro. “DreamWorks Animation’s Trolls has captivated the hearts of … [Read more...] about Mattel Takes Over Toy Rights For Dreamworks’ Trolls Franchise