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Augusta Partners on EA Sports PGA Tour

Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events in the world, with some of the most recognizable traditions in sports. The Masters made its first-ever virtual appearance with EA SPORTS in 2011, and its return to video games has been highly requested by golf fans. Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, unveiled the new cover of EA SPORTS PGA TOUR today during his annual press conference before the… . . . read more

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms. The NHL and the NHL Players Association (NHLPA) announced the renewal for EA Sports NHL on Nov. 5, building on the momentum for the franchise. “We are thrilled to accelerate fun hockey experiences for years to come pushing the industry forward with our long-time NHL and NHLPA partners,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “The EA SPORTS NHL franchise these past 30 years has become synonymous with hockey culture, and this extension will ensure it remains at the forefront of connecting millions of fans around the world to the sport… . . . read more

EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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