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FIFA 23 To Feature Indigenous Art From Musqueam Indian Band

By Gary Symons TLL Editor in Chief EA Sports just announced a licensing deal with the Musqueam Indian Band in Vancouver for its FIFA 23 video game. It’s an announcement that strikes home for me,… . . . read more

EA’s FIFA 23 to Feature Ted Lasso and AFC Richmond

By Gary Symons TLL Editor in Chief EA SPORTS has scored a major win, signing on the beloved fictional coach Ted Lasso and his team AFC Richmond for FIFA 23. While there are many brilliant… . . . read more

EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals

By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30… . . . read more

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As… . . . read more

Augusta Partners on EA Sports PGA Tour

Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS… . . . read more

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms…. . . . read more

EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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