The Licensing Letter

Entertainment and Character Licensing

Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

Back to the Future, as Flash Gordon Returns for 90th Anniversary

By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary

Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man

By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man

Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

By Allison WatkinsonTLL ReporterBioworld's Dumbgood lifestyle brand has released new licensed Sanrio apparel for its Sanrio 90s-themed collection.Sanrio is a Japanese company that specializes in creating, developing and licensing adorable character IPs such as Hello Kitty, Pekkle, Kuromi, Cinnamoroll, Monkichi, and many more. The Sanrio 90's apparel collection features licensed … [Read more...] about Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles

By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles

Experiential Licensing: Batman Interactive Experience Launching at Spyscape

A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE's mission is to inspire people to uncover their own superpowers through physical and digital experiences based around spy … [Read more...] about Experiential Licensing: Batman Interactive Experience Launching at Spyscape

Wow! Stuff Named Master Toymaker For Kid Series Odo

The toymaker Wow! Stuff has become the first licensee for the boundary breaking 2.5D animated series, Odo. In a deal brokered by Bulldog Licensing, Wow! Stuff won the bid for the heartwarming show that now airs in more than 128 countries. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a … [Read more...] about Wow! Stuff Named Master Toymaker For Kid Series Odo

Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM

By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG