The Licensing Letter

entertainment/character licensing

Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

Literary Licensing: Oddbods Go to Print With Signature Publishing Deal

Signature Publishing and One Animation have inked a deal to launch a dedicated Oddbods-themed issue of Signature’s successful changing-theme magazine for pre-school children, ADVENTURES WITH. Under the partnership, the ADVENTURES WITH Oddbods issue will go on sale in the UK beginning Feb. 10. “We’re always looking for creative ways to bring the Oddbods characters to life for … [Read more...] about Literary Licensing: Oddbods Go to Print With Signature Publishing Deal

Mattel Snags Global Deal For Disney Princess and Frozen

Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen

TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products

Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products will see new merchandise debut at retail in Summer 2022. Performance Media Industries (PMI) has a business strategy based on cementing licensing agreements … [Read more...] about TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products

Care Bears Unlocks New Broadcast and Toy Deals in China and France

The updated version of Care Bears is making inroads around the world, most recently securing key deals in France and China. Care Bears: Unlock the Magic follows Cheer Bear, Grumpy Bear, Good Luck Bear, Funshine Bear, and Share Bear as they embark on a new adventure from Care-A-Lot to the Silver Lining, a beautiful, strange world inhabited by the Whiffles, a group of innocently … [Read more...] about Care Bears Unlocks New Broadcast and Toy Deals in China and France

Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse.  The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022.  “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile

The world is getting a new Batman, so why not a new Batmobile? And in this case, you won't have to be a secretive billionaire playboy to afford it. Mattel's Hot Wheels division has pulled out all the stops in developing a remote control version of the new Batmobile from the Matt Reeves film The Batman. Retailing for $500, this miniature version of the new Batmobile is so … [Read more...] about Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile