By Gary Symons Women in Toys, Licensing & Entertainment (WiT) has announced the finalists for the 2025 Wonder Women Awards. The event is held annually to celebrate the outstanding women shaping the future of toys, consumer products, licensing, and entertainment. The annual gala will take place on Thursday, September 11 at The Beverly Hilton in Beverly Hills, under the … [Read more...] about Women in Toys Unveils 2025 Wonder Women Awards Finalists
Entertainment licensing
Lion Forge Partners with TalesVision for Lostlings Adaptation
By Allison Watkinson TLL Reporter Lion Forge Entertainment has signed a licensing agreement to adapt TalesVision's short-form Lostlings YouTube series into a long-form live-action show. The long-form adaptation of the Lostlings IP will be executive produced by experienced professionals from the Lion Forge Entertainment studio. This includes the company's CEO and founder … [Read more...] about Lion Forge Partners with TalesVision for Lostlings Adaptation
Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
By Gary Symons TLL Editor in Chief Toy manufacturer Mattel has released a new collector’s edition Barbie doll based on She-Ra, the iconic heroine from the Masters of the Universe franchise. The launch commemorates the 40th anniversary of She-Ra's debut in 1985, and comes as Mattel is celebrating its own 80th anniversary. Officially titled Barbie Masters of the Universe … [Read more...] about Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power
Pottery Barn Kids Debuts Pokémon Home Collection
By Allison Watkinson TLL Reporter Pottery Barn Kids has launched a partnership with the Pokémon Company International for a licensed collection inspired by the entertainment franchise. The products from Pottery Barn Kids offer a variety of designs that span back-to-school accessories, bedroom decorations and playroom furnishings. This includes a range of bedding, backpacks, … [Read more...] about Pottery Barn Kids Debuts Pokémon Home Collection
Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
By Gary Symons TLL Editor in Chief For me, the most fascinating part of the licensing industry is that it’s entirely based on the creative genius of artists, musicians, filmmakers, top chefs, and inventors, just to name a few. But it’s not that often we find the creators handling their own licensing, so for this edition of TLL’s annual publication on Art Licensing, we … [Read more...] about Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
LVL UP Expo Returns to Las Vegas with Striker Entertainment
By Allison Watkinson TLL Reporter The LVL UP Expo is set to return to Las Vegas with a slate of new exhibitors signed through consultation with Striker Entertainment. With guidance from the Striker Entertainment agency, LVL UP Expo has secured several high-profile exhibitors for this year's event such as Netflix, iam8bit and more. As a full-service licensing agency … [Read more...] about LVL UP Expo Returns to Las Vegas with Striker Entertainment
Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’
TLL Staff The Licensing Connection has been appointed as the exclusive global licensing agent for the Oscar-winning film Flow. Directed by Gints Zilbalodis, the Latvian film was the upset winner for Best Animated Feature Film at the 97th Academy Awards. Licensing Connection says the agreement marks a significant step in expanding the reach of the critically acclaimed … [Read more...] about Licensing Connection Tapped to Rep Oscar-Winning Film ‘Flow’