The Licensing Letter

Entertainment licensing

Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Bath & Body Works Develops Disney Princess Fragrances

By Allison Watkinson TLL Reporter Bath & Body Works' has partnered with Disney for a licensed fragrance collection inspired by Disney Princesses. The collaborative collection features 85 products that are available in six distinct scents inspired by popular Disney Princesses including Moana, Ariel, Tiana, Belle, Jasmine and Cinderella. Officially launching on … [Read more...] about Bath & Body Works Develops Disney Princess Fragrances

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

Joe Biden Signs On With Creative Artists Agency

By Gary Symons TLL Editor in Chief Photo Credit: Official White House Photo, by Erin Scott Former US President Joe Biden has signed with Creative Artists Agency for licensing, publishing, and paid appearances. “President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, the co-chair of CAA. “His … [Read more...] about Joe Biden Signs On With Creative Artists Agency

Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker

By Gary Symons TLL Editor in Chief Mellany Welsh, the former VP and head of Canadian kids’ studio Nelvana, has joined Boat Rocker as its senior VP of brand partnerships and content marketing. Welsh has been tapped to lead the rival Canadian studio's brand strategy, partnerships, licensing and content marketing initiatives across scripted, unscripted and kids and family … [Read more...] about Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker

Lion Forge Acquires Rights to Multiple Top Kids’ Properties

By Gary Symons TLL Editor in Chief Lion Forge Entertainment will exclusively manage international sales rights for an impressive slate of children's animated projects. Lion Forge is an Emmy-winning US studio best known for its own productions, having produced the Oscar-winning Hair Love, and launching the highly anticipated series Iyanu. But Lion Forge is also a … [Read more...] about Lion Forge Acquires Rights to Multiple Top Kids’ Properties

Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster

TLL Staff The global music agency Wasserman Music hired five key executives this month to further expand its client service offerings worldwide. Vince Amoroso joins Wasserman Music as SVP, Artist Services, Sharmaine Akhigbe joins as VP, Brand Partnerships, Karina Gonzalez joins as VP, Festivals, Georgia McGurk joins as VP, Event Strategy & Hospitality, and Yasi Agahnia … [Read more...] about Who’s News: Wasserman Music Adds Five New Executives to Its Global Roster

Toon2Tango and Schleich Launch Eldrador Creatures Partnership

By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership