The Licensing Letter

Fanatics licensing

Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Sports Licensing: Fanatics Gets In The Ring With WWE

Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE

Who’s News: Fanatics Names Primack SVP of International Biz Dev

By Gary Symons TLL Editor in Chief Fanatics has recruited ex-IMG executive Matthew Primack as its new Senior Vice President of International Business Development. Primack is now responsible for building on Fanatics’ strong international growth through the acquisition of new rights and commercial routes to market. “This is an incredibly exciting time to be joining Fanatics and … [Read more...] about Who’s News: Fanatics Names Primack SVP of International Biz Dev