IMG is set to expand the British heritage brand Laura Ashley’s consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints… . . . read more
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
March 30, 2022
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia…. . . . read more
Fashion Licensing: Prada Reveals Digital Collection in Riders Republic
February 10, 2022
Fashion icon Prada has just revealed a new digital collection in the popular sports game Riders Republic by Ubisoft. As well, Ubisoft announced the popular Riders Republic game was to be available to play for… . . . read more
North Face x Gucci Tops For Fashion Collaborations In 2021
January 4, 2022
By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it’s a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales… . . . read more
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
December 17, 2021
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren… . . . read more
Going Gaga Over Gucci: Designer Brand Soars After Film Release
November 29, 2021
By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga… . . . read more
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
October 18, 2021
The brand extension company Smiley says it has adopted an “Earth first” business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company’s goal is to become… . . . read more
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
April 16, 2021
The international fashion company Zara has launched a clothing line based on Mattel’s Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing… . . . read more