The Licensing Letter

Fashion Licensing

Jazwares and Puma Launch Squishmallows Apparel and Footwear

By Allison Watkinson TLL Reporter Jazwares has entered a licensing partnership with the PUMA brand for a Squishmallows-themed apparel and footwear collection. Founded in 1948, PUMA is a global sports lifestyle brand that specializes in designing, developing, distributing and marketing sports-inspired streetwear and performance products. The PUMA Group currently … [Read more...] about Jazwares and Puma Launch Squishmallows Apparel and Footwear

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection

By Allison Watkinson TLL Reporter The SMILEY brand and Lacoste fashion are launching their first co-branded activewear collection. The Lacoste x Smiley collection will feature a new collaborative slogan and logo design that blend style elements from both the trademark Smiley icon and the Lacoste crocodile logo. The new logo redesign will feature the signature Smiley … [Read more...] about Fans Can ‘Grin and Wear It’ With New Smiley x Lacoste Collection

Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts

Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

Perry Ellis Enters Into Timely Deal For Watches and Jewelry

By Allison Watkinson TLL Reporter The fashion brand Perry Ellis has secured a strategic partnership with Concepts In Time for a licensed men's watch and jewelry collection. Concepts In Time is a US-based product manufacturing company that specializes in watches, accessories and home décor. "We are extremely excited to partner with Perry Ellis, a brand known for its … [Read more...] about Perry Ellis Enters Into Timely Deal For Watches and Jewelry

Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection

By Allison WatkinsonTLL ReporterCHEETOS Mac 'N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.The CHEETOS Mac 'N Cheese x Coral Castillo MAC'ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, … [Read more...] about CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection

Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand