FC Barcelona is ending its 17-year partnership with Nike where it ceded its retail and licensing rights to FCBMerchandising. The football club forms a new company to manage its retail, licensing, and merchandising activity. The newly formed Barça Licensing and Merchandising will take over its rights on July 1 and oversee a $77 million merchandising business spanning three of … [Read more...] about Experiential, Content & Alternative Initiatives
FC Barcelona
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Hasbro opens a new film studio, Allspark Pictures, to be led by Greg Mooradian. Mooradian will begin overseeing the division's film and television production in January. Italian prodco Rainbow acquires a majority stake in entertainment media group Iven. The first collaboration is an untitled young adult TV series based on a graphic novel; the second a theatrical adaptation of … [Read more...] about New Content Generation & Experiential News