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Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game

By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more

Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the  international governing body of association football—will cover the long-term licensing… . . . read more

EA Games Launches Revolutionary Tech For FIFA 2022

Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer… . . . read more


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