The Licensing Letter

film licensing

What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

By Gary Symons TLL Editor in Chief The first Laurel and Hardy film debuted in 1927, and almost a century later, the comedians still bring laughter to millions of people around the world. While the Laurel & Hardy shorts were recorded in grainy black and white film, today the comedic pieces that defined slapstick comedy are viewed millions of times on modern streaming … [Read more...] about Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise

By Allison Watkinson TLL Reporter Spin Master has announced a new multiplatform children's franchise called Unicorn Academy, which will debut with a Netflix-original animated series. Spin Master is a global children's entertainment company that specializes in creating toys, entertainment content, and digital games. With distribution in over 100 countries, Spin Master … [Read more...] about Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise

Video Games: Creed Enters Virtual Reality on PlayStation

By Gary Symons TLL Editor in Chief Virtual Reality games continue to gain traction, as MGM Interactive and Survios have released CREED: RISE TO GLORY as a VR game on PlayStation. Survios is a world leader in VR gaming, and has worked on license with MGM Interactive on a game that coincides with the theatrical release of CREED III. CREED: RISE TO GLORY – CHAMPIONSHIP EDITION … [Read more...] about Video Games: Creed Enters Virtual Reality on PlayStation

Shaky Recovery Continues for Global Box Office Revenues

By Gary Symons TLL Editor in Chief Global cinema box office revenues have bounced back by 27% over 2021, but the $26 billion tally is still far short of pre-pandemic levels. Gower Street Analytics released its final estimate for global box office returns, up to Dec. 31, 2022. The result of $25.9 billion is not only a major drop from pre-pandemic revenues, but also … [Read more...] about Shaky Recovery Continues for Global Box Office Revenues

Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team

By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team

WBCP and DC’s Black Adam Smashes into Licensing

By Allison WatkinsonTLL ReporterWarner Bros. Consumer Products and DC are releasing several collections of licensed products inspired by Warner Bros. Pictures’ upcoming film Black Adam. Warner Bros. Consumer Products and DC will be joining forces with premier toy, apparel, home goods and food partners for the comprehensive program of Black Adam-themed merchandise.The licensed … [Read more...] about WBCP and DC’s Black Adam Smashes into Licensing

Strong Growth in Global Toy Revenue in 2021 to End in 2022

NDP Report Points to Coming Decline Due to Inflation, and Underlines Importance of Licensing to Toy Industry By Gary Symons TLL Editor in Chief The toy industry had its best year in a decade in 2021, as people turned to play during dark economic and political times. That's the conclusion of  The NPD Group’s latest global toys report, which says the global toy market surged to … [Read more...] about Strong Growth in Global Toy Revenue in 2021 to End in 2022

Film Licensing: Cult Hit Evil Dead Transformed Into Video Game

By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game