The Licensing Letter

Food and Beverage

Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing

By Allison Watkinson TLL Reporter Two Roads Brewing Co. and Guy Fieri are launching a licensed alcoholic beverage line called Flavortown Spiked. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several popular Food Network programs including Diners, Drive-Ins & … [Read more...] about Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing

Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween

By Allison WatkinsonTLL ReporterKrispy Kreme and Warner Bros DGCP are celebrating Halloween with limited-edition licensed doughnut packs based on the Scooby-Doo franchise.“We’ve asked Scooby-Doo and his friends to solve The Case of the Disappearing Doughnuts because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately,” said Krispy … [Read more...] about Krispy Kreme Gets Kreepy With Scooby Doo Donuts for Halloween

Candy Club and Crayola Partner on Colorful Candy Collection

By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection

Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

By Allison WatkinsonTLL ReporterChupa Chups has partnered with La Menorquina once again for a licensed Chupa Chups strawberry-cream flavored ice cream treat.La Menorquina is a Spanish ice cream brand that specializes in manufacturing high-quality, artisanal ice cream products using sustainably sourced and local ingredients. "The ability to develop new products with Chupa Chups … [Read more...] about Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit

It seems it's all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands. Abacus Brands, a leader in educational virtual reality toys, is partnering with Masterchef Junior on a virtual reality cooking kit. The STEM focused kit features a unique interactive cooking experience … [Read more...] about Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy