The Licensing Letter

Food & beverage licensing

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

IMG Launches Spicy New Partnership With Tabasco Hot Sauce

By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce

Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

By Allison Watkinson TLL Reporter Green Mountain Coffee Roasters has launched a licensing partnership with American actor Kevin Costner for a series of themed coffee blends.Owned by Keurig Dr. Pepper, Green Mountain Coffee is a sustainable coffee brand that uses responsibly sourced coffee beans from farming communities and coffee cooperatives.To celebrate the licensing … [Read more...] about Green Mountain and Kevin Costner Launch Collaborative Coffee Blend

Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America

By Allison Watkinson TLL Reporter In collaboration with SEGA of America and ATLUS, Gyu-Kaku Japanese BBQ is hosting a Persona 5 Tactica licensing promotion at participating restaurant locations.Gyu-Kaku Japanese BBQ is a global restaurant chain that serves freshly prepared meats and other food that is cooked on a table-top smokeless grill.The in-store licensing promotion will … [Read more...] about Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America

Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration

By Allison WatkinsonTLL ReporterHasbro has partnered with the Sugarfina candy brand on a new limited-edition version of its Candy Land board game.Sugarfina USA is a high-quality candy brand that specializes in gummies, chocolate and hard candy for the adult demographic. It is known for its luxury cocktail-inspired confectionary products and imaginative packaging.The company … [Read more...] about Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration

Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth

By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth

ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

By Allison WatkinsonTLL ReporterThe Absolut Company has partnered with Quadrille to publish a licensed recipe book called Absolut Cocktails.The Absolut Cocktails book includes 80 easy-to-follow Absolut Vodka drink recipes, bartending equipment hacks, expert mixology tips, and more.Quadrille secured the publishing rights from The Absolut Company in a deal brokered by WildBrain … [Read more...] about ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

Haribo and Falke Release Sweet, Sustainable Socks

By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com  and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box