By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Football licensing
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer
EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
Xbox Named Gaming Partner For English Football Teams
The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams