By Allison Watkinson TLL Reporter White Castle is partnering with Heelys to introduce a licensed collection of Heelys stealth skating footwear. Available exclusively on the Heelys website, the collection offers two shoe offerings that blend visuals from White Castle's menu and color scheme with the signature style of Heelys stealth skate footwear. The first version … [Read more...] about White Castle and Heelys Team Up for Fun Footwear
Footwear licensing
Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
By Allison Watkinson TLL Reporter Kool-Aid and Nike have launched a licensing collaboration with NBA star Ja Morant for two limited-edition custom sneaker drops. Adding to Nike's existing line of Ja Morant products, the company's product development team drew inspiration from Morant’s favorite Kool-Aid flavors for the design of the licensed sneakers. “I remember my grandma … [Read more...] about Kool-Aid and Nike Mix Up Flavorful Footwear with Ja Morant
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
Crocs and Jazwares Release Squishmallows Footwear Collection
By Allison Watkinson TLL Reporter Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms. “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom," said Crocs’ VP, Matias Infante. "Like Crocs, Squishmallows has become a beloved staple for those seeking style and … [Read more...] about Crocs and Jazwares Release Squishmallows Footwear Collection
Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
By Allison Watkinson TLL Reporter Cadillac has partnered with the Surgeon footwear brand for an exclusive collection of Cadillac-inspired custom sneakers. Each Surgeon sneaker style in the collection is directly inspired by the electric vehicle models in Cadillac’s luxury automobile portfolio. This includes inspiration from Cadillac models like the Lyriq, Celestiq, Optiq and … [Read more...] about Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry