FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and… . . . read more

Halloween Sales Decline Due to Covid-19 Restrictions

Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry.  A survey by the National Retail Federation found there will be a massive… . . . read more

TOYS & GAMES

Summer or Not, Mattel and Hasbro Still Feeling Frozen

The extent to which the world’s largest toy companies are reliant on entertainment/character licenses is clear in a side-by-side comparison of giants Mattel, Hasbro and Jakks Pacific—all of which are feeling the Frozen effect two years after the property stormed retail…


. . . read more

EXPERIENTIAL

Licensed Properties Steer Touring Shows

Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example…

. . . read more



(-000tll)