By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and… . . . read more
Halloween Sales Decline Due to Covid-19 Restrictions
October 27, 2020
Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry. A survey by the National Retail Federation found there will be a massive… . . . read more
TOYS & GAMES
Summer or Not, Mattel and Hasbro Still Feeling Frozen
July 29, 2016
The extent to which the world’s largest toy companies are reliant on entertainment/character licenses is clear in a side-by-side comparison of giants Mattel, Hasbro and Jakks Pacific—all of which are feeling the Frozen effect two years after the property stormed retail…
EXPERIENTIAL
Licensed Properties Steer Touring Shows
July 20, 2015
Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example…