See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
Branding
Google, YT & Microsoft MVPs Amongst Tech Brands
February 24, 2017
The title of most powerful tech brand worldwide goes to Google for the first time in six years—with the previous No. 1, Apple, falling behind other like YouTube, Microsoft, and Samung…
Business
M&A & Marketing
February 20, 2017
Keep track of the latest business deals and marketing programs to impact the licensing industry.
Featuring: Disney, Mattel, Alibaba, Sears, Sanrio, Spyder, and more…
VIDEO GAMES
Pokémon GOes Viral in its 20th Anniversary Celebrations
July 18, 2016
Free-to-play augmented-reality game Pokémon Go has caused quite a stir—with everyone from retailers to networks eager to get a piece of the pie of the most viral mobile app of all time. TLL estimates that Pokémon sold approximately…
TECHNOLOGY
New Frontiers in VR
November 23, 2015
As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…
TECHNOLOGY TRENDS
Licensing of Entertainment Properties for Virtual Reality Products
March 2, 2015
Hollywood is getting into virtual reality. VR was all the rage at the Sundance Film Festival in January, where festival goers reportedly waited in line for hours to experience the VR flight simulator “Birdly.” And this was just one of almost a dozen VR displays at Sundance, most of which used the pricey and cutting edge Oculus Rift “head-mounted display” to create their experiences…