Google has continued its global program to license news and current affairs content, as part of a campaign to assure lawmakers that it is not threatening the viability of the global news media. As part of that campaign, the global search and content giant has inked agreements with 30 domestic publishers in India, bringing the total number of content deals to roughly 700 … [Read more...] about Google Inks 30 News Licensing Deals in India
Digital Media Licensing Conference On Now, Goes Virtual
The Digital Media Licensing Conference is being held October 25 to October 30th. This all virtual conference is the 25th international conference hosted by the Digital Media Licensing Association (DMLA). The conference includes keynotes by Google and Adobe, as well as panels and round tables on virtual photoshoots, the Unreal engine, Google’s Licensable Badge, OTT distribution, … [Read more...] about Digital Media Licensing Conference On Now, Goes Virtual
Google, YT & Microsoft MVPs Amongst Tech Brands
The title of most powerful tech brand worldwide goes to Google for the first time in six years, according to Brand Finance, which ranks brands based on its own index. The previous No. 1 spot was occupied by Apple, but the brand valuation firm has firmly devalued the giant by $38.7 billion as optimism around Apple's ability to innovate and sustain revenue growth wane. Overall, … [Read more...] about Google, YT & Microsoft MVPs Amongst Tech Brands
M&A & Marketing
Disney looks to raise its ownership stake in Disneyland Paris to 85.7% after cutting a deal to buy the interest held by another Euro Disney investor, Kingdom Holding Co. The company plans to buy out remaining shares and invest up to $1.6 billion in the park to improve conditions, which has been struggling with attendance figures following the Nov. 2015 terrorist attacks in … [Read more...] about M&A & Marketing
M&A & Marketing
Disney looks to raise its ownership stake in Disneyland Paris to 85.7% after cutting a deal to buy the interest held by another Euro Disney investor, Kingdom Holding Co. The company plans to buy out remaining shares and invest up to $1.6 billion in the park to improve conditions, which has been struggling with attendance figures following the Nov. 2015 terrorist attacks in … [Read more...] about M&A & Marketing
Pokémon GOes Viral in its 20th Anniversary Celebrations
By Karina Masolova Free-to-play augmented reality game Pokémon Go has caused quite a stir—with everyone from retailers to networks eager to get a piece of the pie. The game's success is born of arguably born of a cross between nostalgia for the classic franchise (Pokémon celebrates its 20th anniversary in 2016) as well as consumer excitement for new gaming technology. Pokémon … [Read more...] about Pokémon GOes Viral in its 20th Anniversary Celebrations
New Frontiers in VR
By Karina Masolova As traditional linear entertainment falls by the wayside, new technologies emerge that make it possible for us to interact with brands. Thus, for example, Internet TV is making on-demand the norm for TV viewing. Virtual reality (VR) and augmented reality are also among the technologies changing the rules of engagement. Know Your Headsets Google Cardboard … [Read more...] about New Frontiers in VR
Licensing of Entertainment Properties for Virtual Reality Products
Hollywood is getting into virtual reality. VR was all the rage at the Sundance Film Festival in January, where festival goers reportedly waited in line for hours to experience the VR flight simulator “Birdly.” And this was just one of almost a dozen VR displays at Sundance, most of which used the pricey and cutting edge Oculus Rift “head-mounted display” to create their … [Read more...] about Licensing of Entertainment Properties for Virtual Reality Products