The Licensing Letter

Hallmark

Hallmark names Earthbound to spearhead expansion of iconic brand

EARTHBOUND APPOINTED TO STEER LEGENDARY GLOBAL BRAND TOWARDS NEW PRODUCT OFFERINGS & EXCITING PROGRAMS Earthbound, a leading product design, licensing and brand growth company, today announced that they have been chosen as the exclusive licensing and brand extension agency for Hallmark, the beloved brand that helps people live caring connected lives full of meaningful … [Read more...] about Hallmark names Earthbound to spearhead expansion of iconic brand

Tom Brady Leads Licensed NFL Player Sales in 2018-19

Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19

Around the World—10/30/2017

Epic Rights and Pan Inc. will develop music artist and celebrity merchandising and branding opportunities in Japan together. Epic executives Lisa Streff and Dan Levin will manage the day-to-day business with Pan Inc. American eSports organization Cloud9 has raised $25 million in Series A financing from companies and parties including WWE, the Beverly Hills Sports Council, … [Read more...] about Around the World—10/30/2017

TRU’s Debt & Other Toy/Game News

By Karina Masolova, karina@plainlanguagemedia.com In the face of a $400 million debt due in 2018, Toys 'R' Us has retained a law firm to help restructure its financial obligations. The toy retailer has not ruled out bankruptcy as part of its plan, and is also looking at obtaining additional financing. TRU is also continuing to work with financial advisory firm Lazard, which … [Read more...] about TRU’s Debt & Other Toy/Game News