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Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime

Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more

Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and… . . . read more

Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns… . . . read more

Film Licensing: Hasbro Wins Extended Toymaker License With LucasFilms

Hasbro Inc. has secured one of the Holy Grails of the licensing industry with an extended agreement as Master Toymaker for LucasFilms. The deal covers Hasbro’s existing relationship with Star Wars but also adds the… . . . read more

Who’s News: Hasbro Names New Senior Director of CP in the UK

By Allison Watkinson TLL Reporter Hasbro kicked off Toy Fair 2022 by announcing the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products. Carnota will be based out of the Warren Street… . . . read more

Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO

By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent… . . . read more

Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover

By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a… . . . read more

Video Game Licensing:  Ubisoft and Hasbro Launching Monopoly Madness

By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video… . . . read more

Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”

Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with… . . . read more

Schitt’s Creek Gets a ‘Monopoly’ on Board Games

Just like the Rose Family, you can now go down market in your real estate dreams, as The Op Games has released a Schitt’s Creek edition of Hasbro’s Monopoly game. Licensed from Hasbro for sales in… . . . read more


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