The Licensing Letter

Hasbro licensing

Hasbro Issues Innovation Challenge for Female Toy Designers

By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers

Designer Bobby Abley Releases Beastly Transformers Collection

By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection

Experiential Licensing: Hasbro To Open Second NERF Action Experience Location

By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location

I’m The Chef Too! To Release Hasbro-Branded Baking Kits

I’m The Chef Too! Acquires Licensing Agreements For Transformers, My Little Pony, Peppa Pig and CANDY LAND Baking Kits I’m The Chef Too! has entered into a multi-year licensing agreement with Hasbro to create co-branded cooking kits for several of their popular brands. Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa … [Read more...] about I’m The Chef Too! To Release Hasbro-Branded Baking Kits

Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’

By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’

Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch

By Allison Watkinson TLL Reporter Hasbro has partnered with the Anya Hindmarch fashion label for a licensed Mr. Potato Head capsule collection. Anya Hindmarch is a UK-based fashion label that specializes in creating luxury, organization-focused accessories using textured leather and other high-quality materials. “A true pop culture icon with fans across generations, … [Read more...] about Mr. Potato Head: Haute Couture for a Hot Potato From Anya Hindmarch

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP