PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and… . . . read more
Hasbro Hits Home Run For Q2 Revenue
July 27, 2021
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last… . . . read more
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
July 19, 2021
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to… . . . read more
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
July 13, 2021
Veteran Hasbro executive Kim Boyd has been chosen to lead the company’s new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and… . . . read more
Pokemon GO Developer Releasing Radical Transformers Game
June 16, 2021
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the… . . . read more
Ricky Zoom In Season 2 As Licensing Accelerates
May 18, 2021
Hasbro’s Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom’s season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows… . . . read more