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Highlights Names M-Zone As North American Agent

The educational toy and literature company Highlights is kicking off its 75th year with the appointment of The-M-Zone as its North American licensing agent. The-M-Zone will pursue licensees and partnerships that will deliver content, product and experiences that engage, delight and foster joyful learning. “Partnering with The-M-Zone comes at an opportune time when children’s learning is being redefined, and content and experiences need to be more relevant,” said Lece Lohr, President of Highlights Consumer Business. “The-M-Zone will engage licensing partners, who will help us continue our mission of fostering curious, creative, caring, and confident children.” As Highlights gears up to celebrate its 75th anniversary, The-M-Zone will leverage Highlights’ world-renowned as a trusted family brand to expand its footprint into new content areas and product categories with the purpose of creating… . . . read more


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