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BIg DeaLS

AG Sells Strawberry Shortcake for $105 Million

American Greetings has finally found a buyer for Strawberry Shortcake. Iconix Brand Group has reportedly agreed to acquire the iconic preschool brand for a cool $105 million…

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LIcensInG by The nuMbers

More Preschool Properties Originating Outside U.S.

The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties”…

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Licensing by the Numbers

Iconix: Owning (and Licensing) is Believing

Iconix has $750 million in go-forward guaranteed minimum royalties for 2015, excluding renewals, the company reported in the course of its analysts’ call following release of its third-quarter 2014 results…

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