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Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has signed an “exclusive landmark agreement” with OneTeam Partners. The deal gives Panini the right to produce and sell college sports trading cards for any athlete who opts in to OneTeam’s College Athlete Group Licensing Program. Panini, one of the world’s largest trading card and collectible companies, says it plans to produce new product lines for college football, basketball, baseball, and also for Olympic… . . . read more

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click on the link below: NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness TBG says the university’s innovative initiative extends new opportunities for all Tar Heels players to profit from using their NIL (name, image and likeness) and builds on the early success of Carolina’s Alumni Group Rights program, which launched in April. This new program invites all of UNC’s current student-athletes to join a voluntary group licensing program, which… . . . read more

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just hours before new laws or executive orders were to be handed down in more than a dozen states. Those legislative efforts would have had the same effect, so the NCAA rule change is essentially a case of ‘if you can’t beat ’em, join ’em’. The new policy will remain in place until federal legislation or new NCAA rules are adopted. “This is an important day for college athletes since they… . . . read more