The Licensing Letter

Image and Likeness

Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

Paul Newman Will Work With Your Brand … For Free!

By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click … [Read more...] about First Group Licensing Program For NCAA Athletes Launched At UNC

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness