The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. “We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications… . . . read more
Project Makeover and Queer Eye Team Up on Mobile App
April 20, 2022
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to… . . . read more
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
April 13, 2022
IMG is set to expand the British heritage brand Laura Ashley’s consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints… . . . read more
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
March 30, 2022
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia…. . . . read more
Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
December 15, 2021
By Allison Watkinson TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new… . . . read more
IMG Expanding Its PepsiCo Partnership
July 16, 2021
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP,… . . . read more