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Who’s News: New VP Comms At Jazwares

The global toy and licensing company Jazwares has this week named Sara Rosales, an accomplished communications executive, as Senior Vice President of Communications. In her new role, Rosales’ greater focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media, and the strategic management of the corporate website. “Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and executed on major initiatives. We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole,” said Laura Zebersky, President & Chief Commercial Officer, Jazwares. Jazwares says Rosales’ true passion and most of her experience lies within the toy industry. With 20 years industry experience, she brings global brands… . . . read more

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn’t have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal with Anjar & Becker Associates and Wham-O to produce an all-new line of pet toys. Scheduled to be available online and at brick-and-mortar retailers in North America in fall 2022, this new line marks Jazwares first entry into the Pet Toy category as the Wham-O products join upcoming pet costumes in building out the company’s pet product offerings. “Wham-O toys have been at the center of active play for families… . . . read more

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of officially licensed costumes, costume accessories, and pet costumes from across the Marvel Universe films, TV series, and comic books.  This announcement comes as Jazwares expands its offerings into the costume segment, with additional licenses expected in the months to come. With Jazwares’ Marvel costume line, fans of all ages can transform into their favorite Super Heroes including characters from classic Marvel properties, Marvel’s TV and film roster, Deadpool, Spider-Man, X-Men and… . . . read more

Jazwares Extends Fortnite Licensing Deal

Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG. Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and more. Jazwares will also continue to produce new remote control or R/C vehicles, all of which will be compatible with Jazwares’ full four inch action figure line, and plush toys in varying sizes. Also in 2022, fans can expect to find an all-new lineup of highly detailed two inch action figures with multiple points of articulation and accompanying playsets, vehicles and accessories to build out their world of Fortnite in miniature scale. The… . . . read more

Jazwares Tag Teams With UFC For New Collectibles Line

Global toy company Jazwares, and UFC, the world’s premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and role play collectibles. The new line of collectibles is already available for preorder now from Ringside Collectibles. The new wave of collectible figures includes Conor McGregor, Jorge Masvidal, Amanda Nunes, Francis Ngannou, Israel Adesanya, Urijah Faber, plus a coveted chase variant, and makes the perfect addition to any UFC collection. The UFC Ultimate Series limited-edition figures by Jazwares are the most detailed, realistic, and sophisticated representations of UFC athletes. Fans can re-create the thrill of fight night with the fully articulated UFC fighter figures. Each fighter features amazingly detailed, character-authentic features including tattoos, weight class body… . . . read more

Jazwares Hits High Note With Do, Re, & Mi Toy Deal

Toy company Jazwares is hitting a high note this year, after being tapped to create a new line of toys inspired by the upcoming animated kids’ series Do, Re & Mi, to be aired on Amazon Prime next year. Do, Re, and Mi will be co-produced by Amazon Studios and Gaumont, the world’s first movie studio. The show follows the musical adventures of three best birdie buddies and features the voice talents of Kristen Bell, Jackie Tohn, and more. The toys, which will feature the loveable characters from the show will also be themed around Do, Re & Mi’s key pillars of friendship, fun and adventure, and the power of music. The Do, Re & Mi toy line is set to hit retail in conjunction with the series in 2021…. . . . read more

Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


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Entertainment/Character

Feature Creatures: Horns, Hooves & Hybrids

Take a moment to recall last year’s feature headline for New York Toy Fair: Blind Bags, Glitter & Poop. This year, we can safely replace the last one with: Unicorns…


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People

Who’s News — 12/18/2017

The latest hires, promotions, and departures.

Featuring: King Features, Beanstalk, Endemol Shine, Bulldog Licensing, Jazwares, Trends Intl., and more…


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People

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: LEGO, Universal, BuzzFeed, Jazwares, ABG, Hearst, and more…


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