The Licensing Letter

Jewel Branding and Licensing

NYBG Grows Floral Jewelry with Alex and Ani

By Allison Watkinson TLL Reporter The New York Botanical Garden (NYBG) has partnered with Alex and Ani for a collaborative collection of floral-inspired earrings. Created by the Alex and Ani jewelry brand, the collection features designs based on illustrations found in the NYBG’s LuEsther T. Mertz library, flower language symbolism and the Botanical Garden in bloom. “At … [Read more...] about NYBG Grows Floral Jewelry with Alex and Ani

Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program

By Allison Watkinson TLL Reporter Boston's Museum of Fine Arts (MFA) has appointed Jewel Branding & Licensing as its licensing agency. Considered one of the world’s finest museums, the MFA showcases an incredible collection of nearly 500,000 works, which range from ancient to contemporary masterpieces, and offer a rich source of inspiration for licensing. The … [Read more...] about Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program

Jewel: The Licensing Agency Brings Beautiful Things to the World

Gary Symons TLL Editor in Chief Beauty appears to be the core philosophy behind Jewel Branding, a licensing agency whose primary goal is to bring beautiful things into the world and into our lives. The company was founded by CEO Julie Newman (pictured above), who wanted to create beautifully designed products that appealed to her, reasoning that if she loved it, so would … [Read more...] about Jewel: The Licensing Agency Brings Beautiful Things to the World

Jewel Appointed Exclusive Licensing Agent for SCOUT

By Gary Symons TLL Editor in Chief Jewel has been named the exclusive licensing agent for SCOUT. SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004, and is known for designing stylish tote bags for women. “We are excited to partner with Jewel to bring the SCOUT brand into new product categories and expand our audience,” said Deb Waterman … [Read more...] about Jewel Appointed Exclusive Licensing Agent for SCOUT

Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed to represent the Tea Forté brand for its global licensing program. “After successfully partnering with Jewel on our New York Botanical Garden curated collections, we are excited about the new possibilities for our product in the licensing sphere," said Tea Forté SVP, Jill Piscopo. Tea … [Read more...] about Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

Licensing Agencies: Jewel and Amber A Perfect Partnership

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership

Jewel To Represent Breathe Live Explore for Global Licensing

Jewel Branding & Licensing has been chosen to represent Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu. Breathe Live Explore embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. “As humans, the things we see, feel and interact with directly or indirectly impact us," Eddu … [Read more...] about Jewel To Represent Breathe Live Explore for Global Licensing

Jewel and MHS to Host Virtual Event for Art Licensing Industry

By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry