The Licensing Letter

Jumanji licensing

Jumanji Attraction to Open at Gardaland in 2023

Italy's largest theme park will open a new attraction this year based on the Jumanji films from Sony Pictures Entertainment. Gardaland says the new Jumanji - The Labyrinth attraction will offer adventure-lovers of all ages an exclusive and immersive experience to submerge themselves in the wonderfully wild world of Jumanji. Gardaland Resort is an amusement park located in … [Read more...] about Jumanji Attraction to Open at Gardaland in 2023

Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal

By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal