The Licensing Letter

Kardashians

Keeping Up With the Kardashians

By: Karina Masolova, karina@plainlanguagemedia.com Kim Kardashian launches her first direct-to-consumer venture in the fragrance category under her KKW Beauty brand. The limited-edition fragrances are first come, first serve—but the star also plans to release new scents in time for Valentine's Day. Sales were exclusively digital, albeit with a small launch at e-commerce site … [Read more...] about Keeping Up With the Kardashians

What Not to Do: Kardashians Score a Win in Fight Against Licensee

By Karina Masolova The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement. The Aug. 23 ruling, from the U.S. District Court for the Central District of California (2Die4Kourt v. Hillair … [Read more...] about What Not to Do: Kardashians Score a Win in Fight Against Licensee