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Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign

Katy Perry Headlines ‘P25 Music’, a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise created one of the most enduring virtual worlds in the  business of video gaming since its launch in 1996, and was among the earliest companies to see massive success outside the game itself by combining the collectible Pokémon card game with the digital video game experience. The company says, in 2021, Pokémon will continue that tradition by aligning with another universal unifying force: music. Headlined by Katy Perry, the star-studded program created in partnership with… . . . read more


Mergers & Acquisitions

Keep track of the latest business moves to impact the licensing industry.

Featuring: VF Corp., PlayMonster, Global Brands Group and more…

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Left Shark Hits Shelves

Less than a month after her attorneys put Shapeways’s unlicensed Left Shark figurines out of business, Katy Perry (Bravado Intl. Group Merchandising Services) has launched her own, official products featuring the choreographically clutzy fish that became an instant Internet sensation during the Super Bowl halftime show. There are two official Left Shark offerings…

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Who Owns the Left Shark?

The loveable, rhythmically challenged “Left Shark” who stole the show during the Katy Perry Super Bowl halftime performance is at the center of a legal battle. Perry claims the dancing (and we use that term loosely) sea creature is her copyrighted intellectual property and sued Shapeways for selling Left Shark figurines without a license…

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