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Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’

The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the… . . . read more

Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration

Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he’s likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel… . . . read more

Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand… . . . read more

JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart

If you grew up in the late 1990s and early 2000s, you might remember the craze for JELL-O Easter Egg Molds that put smiles on faces in more than 30 million households. Now, that product… . . . read more

Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


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