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LoL Survey

Licensing Trends: Tell Me What You Really Think

TLL is wrapping up our Language of Licensing feature, with a closer look at how execs actually go about deal-making including collaboration, social media, and what “hot trends” have to die once and for all…

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Language of Licensing

Speaking of Merchandise: Is it Mer-tch or Mur-kuh?

Two years ago, we launched TLL’s first survey on the language of licensing. Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not ask two years ago posed: How do you pronounce “merch”?…

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