Contact the Editor at karina@plainlanguagemedia.com. In wrapping up our Language of Licensing feature based on the second iteration of TLL’s Language of Licensing (LoL) Survey, we're taking a closer look at how licensing executives actually go about deal-making including collaboration, social media, and what "hot trends" have to die once and for all. Any direct quotations … [Read more...] about Licensing Trends: Tell Me What You Really Think
Language of Licensing
Speaking of Merchandise: Is it Mer-tch or Mur-kuh?
Contact the Editor at karina@plainlanguagemedia.com. Two years ago, we launched TLL's first survey on the language of licensing to explore changing trends in terminology, business tactics, industry trends, and the way we navigate them. (Click here to access the 2016 story.) Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not … [Read more...] about Speaking of Merchandise: Is it Mer-tch or Mur-kuh?