TLL is wrapping up our Language of Licensing feature, with a closer look at how execs actually go about deal-making including collaboration, social media, and what “hot trends” have to die once and for all…
Language of Licensing
Speaking of Merchandise: Is it Mer-tch or Mur-kuh?
October 26, 2018
Two years ago, we launched TLL’s first survey on the language of licensing. Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not ask two years ago posed: How do you pronounce “merch”?…