By Glenn S. Demby, Esq. THE SITUATION Film studio Nonexistent Cinema licenses the characters from its highly anticipated sci-fi movie XYZ Force to manufacturer Fictitious Toys for an exclusive line of action figures to be sold under Fictitious's registered trademark, Pseudo Heroes®. THE AGREEMENT The licensing agreement grants Fictitious exclusive rights to use the XYZ … [Read more...] about Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive
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