LEGO 2022 branding campaign

By Gary Symons TLL Editor in Chief The world's largest toy company is launching a branding blitzkrieg in what it says will be LEGO's "biggest ever global brand campaign." That's saying something, as the European brick maker has ridden branding and licensing to expand its reach far beyond building toy cars with plastic bricks. Today, LEGO Group is a major player in film and … [Read more...] about LEGO Marks 90th Anniversary With Largest Ever Global Brand Campaign