The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key,… . . . read more
Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy
October 22, 2021
By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it’s… . . . read more
Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9
October 19, 2021
It’s no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it’s one of the fastest supercars in the world. But in this case,… . . . read more
How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
September 14, 2021
By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that… . . . read more
LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
July 8, 2021
LEGO has been on a sitcom roll of late, building out the sets for popular shows like Friends and Big Bang Theory, and now has followed up with a 30th anniversary set for Seinfeld, the… . . . read more