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Lego and Universal Music Group Launch Music Video Maker

In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, “a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music.” The companies say in a joint statement that LEGO VIDIYO is a “brand-new way to play that helps children dream big by directing, producing, starring in, and sharing their own music videos, using tracks from across the globe, led by chart hits from UMG’s unrivalled artists.” It’s also another way that music publishers like Universal have expanded the ways in which they license music, with a pronounced accent on licensing to social media networks and video games. While LEGO… . . . read more


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