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Gift Retailer Moonpig Goes Big With LEGO

The British gift company Moonpig says it’s expanding its offering through a major deal with LEGO to make branded gifts available to its customers. The agreement marks the largest ever branding launch on the AI-powered… . . . read more

LEGO Caps Breakout Year With 13% Growth

By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the… . . . read more

Random House Signs LEGO Book Deal

Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing,… . . . read more

LEGO Takes Kids to the Hundred Acre Wood

LEGO this week launched a superb new product for fans of the Winnie the Pooh books to embrace their nostalgia with a Hundred Acre Wood play set. The set came to life from the mind… . . . read more

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and… . . . read more

LEGO Deal With SEGA Results in ‘Super Sonic’ Collection

Video gaming’s most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership… . . . read more

Lego and Universal Music Group Launch Music Video Maker

In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, “a playful and… . . . read more

New Lego Sets Create Disney-based Art

It’s said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego… . . . read more

Toys’R’Us Reveals the 20 Hottest Toys for Our Covid Christmas

Looking for the hottest licensing properties in the toy world? You could do worse than heeding the advice of retailing giant Toys’R’Us, which has relaunched its annual Geoffrey’s Hot Toy List for the 2020 Yuletide… . . . read more

The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego.  The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street.  The… . . . read more


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