Licensing Agencies in Europe

Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

November 15, 2021

Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

The Point.1888 Launches Marketing Agency

August 7, 2021

The licensing agency The Point.1888 says it's working to get better results for its clients by launching its own marketing division, called Story.1888. The Point.1888 prides itself on breaking the mold for licensing companies, and in this case obviously feels if you want something done right, you need to do it yourself. As a result, clients will now have the option to use the … [Read more...] about The Point.1888 Launches Marketing Agency

Licensing Agencies in Europe

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