The Licensing Letter

Licensing Agencies

IMG Launches Spicy New Partnership With Tabasco Hot Sauce

By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce

Who’s News: Wildbrain Restructures Company With New Executive Appointments

By Allison Watkinson TLL Reporter WildBrain has announced changes to its executive team to align with the company's new business strategy and structure.The company says its new business structure will consolidate many aspects of Wildbrain's operations into three distinct divisions.  These divisions include content creation, audience engagement and global licensing.The new … [Read more...] about Who’s News: Wildbrain Restructures Company With New Executive Appointments

Brand Central Stirring Up Success in Food and Beverage Licensing

By Gary Symons TLL Editor in Chief (Photo at Right: Lexi DeForest and Ross Misher smile for the camera at Licensing Expo with Alma from Alma's Way and the Tapatio Guy) Already one of the world’s 10 largest licensing agencies, Brand Central is best known as a leader in food and beverage licensing but has expanded into many new services including: manufacturing, … [Read more...] about Brand Central Stirring Up Success in Food and Beverage Licensing

Xilam’s Appoints New Licensing Agencies for Oggy Oggy in Europe

By Allison Watkinson TLL Reporter Xilam Animation has appointed Bavaria Licensing and DeAPlaneta Entertainment as new licensing agents for its preschool spin-off franchise, Oggy Oggy. The new licensing agents will develop and secure Oggy Oggy merchandise programs and partnerships in their respective regions. "We’re thrilled to be working with Xilam Animation on Oggy … [Read more...] about Xilam’s Appoints New Licensing Agencies for Oggy Oggy in Europe

Lightning Report Examines Hottest Trends From Licensing Expo 2023

By Gary Symons TLL Editor in Chief If you're following up on your work at this year's Licensing Expo, then the newly released Lightning Report could be a valuable tool Brand Central Insights and The Licensing Letter have just released the latest edition of the Lightning Report, focusing on the best opportunities coming out of the show. "One thing is clear from Expo … [Read more...] about Lightning Report Examines Hottest Trends From Licensing Expo 2023

TLL Feature: The Royalty Report a Delicious Take on Licensing

By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

The Famous Designer Dressing At-Risk Teens With Operation Prom

Justina McCaffrey and Operation Prom National Network Join Forces to Outfit At-Risk Teens for This Year's Prom The famous bridalwear designer Justina McCaffrey and Operation Prom National Network (OPNN) want licensing industry professionals to say “I DO” to doing something good at Licensing Expo this June. Justina McCaffrey, Canada’s most celebrated wedding dress … [Read more...] about The Famous Designer Dressing At-Risk Teens With Operation Prom

Moxie on a Tear, Signing Up Multiple New Licensing Clients

By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients

All American Licensing in Tag Team Match With PowerTown Wrestling

By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling