The Licensing Letter

Licensing Agencies

In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg

(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California.  A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space.  In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg

Agencies: Battersea Extends Licensing Agreement with The Point.1888

By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888

FRED & FARID Agency Collabs on Absolute Clarity Music Video

By Allison Watkinson TLL Reporter The Chinese music group Absolute Purity and the advertising company FRED & FARID Shanghai have released a new video for the bands' single, Crime Fiction. FRED & FARID Shanghai is the Chinese division of the international advertising and brand management agency FRED & FARID. Crime Fiction is the second music video created by … [Read more...] about FRED & FARID Agency Collabs on Absolute Clarity Music Video

Wasserman Music Partners With Howard University for New Entertainment Program

By Allison Watkinson TLL Reporter Wasserman Music has partnered with Howard University for the second iteration of its Entertainment Accelerator Experience program. Wasserman Music is a global talent management company that represents musical artists for live performances, touring, brand partnerships and more. "We are excited to work with Wasserman on this … [Read more...] about Wasserman Music Partners With Howard University for New Entertainment Program

Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

Agency Deals: Metrostar Appointed As Licensing Agency for Suntory

By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory

Licensing Agencies: Miffy Finds New Representation With Rocket in UK

The popular children's character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision to wind down the company, "it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and … [Read more...] about Licensing Agencies: Miffy Finds New Representation With Rocket in UK

Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo. The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives. “We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible … [Read more...] about Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

The rapidly growing licensing agency The Point.1888 has appointed Bethan Garton as its new Chief Commercial Officer. CEO Will Stewart says the company has gone through a leadership restructuring following the launch of two sister companies, Story.1888 and Spotlight.1888, and the signing of 14 new brands. With all that new business activity, Stewart says his own role will … [Read more...] about Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is a brand management and licensing agency that focuses on the development of businesses involved in intellectual property. The company has successfully managed the … [Read more...] about TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG