The Licensing Letter

Licensing Agencies

Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

Agency Deals: Metrostar Appointed As Licensing Agency for Suntory

By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory

Licensing Agencies: Miffy Finds New Representation With Rocket in UK

The popular children's character Miffy has hired Rocket Licensing, after its former agency in the UK shut down. Mercis, which holds the rights to the Miffy books and characters, says that after DRI Licensing’s decision to wind down the company, "it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and … [Read more...] about Licensing Agencies: Miffy Finds New Representation With Rocket in UK

Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo. The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives. “We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible … [Read more...] about Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

The rapidly growing licensing agency The Point.1888 has appointed Bethan Garton as its new Chief Commercial Officer. CEO Will Stewart says the company has gone through a leadership restructuring following the launch of two sister companies, Story.1888 and Spotlight.1888, and the signing of 14 new brands. With all that new business activity, Stewart says his own role will … [Read more...] about Who’s News: Bethan Garton Takes Key Role as CCO of The Point.1888

TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is a brand management and licensing agency that focuses on the development of businesses involved in intellectual property. The company has successfully managed the … [Read more...] about TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder

WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s most highly desired toys and gifts of the season. “WowWee continues to bring cutting edge technology to toys, allowing kids to create their own magic and it’s … [Read more...] about Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder

The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’

The Point.1888 continues its strategic expansion this month, announcing the creating of a new business division called Spotlight.1888. While The Point.1888 continues to focus on licensing, this new division is dedicated to helping brands and licensees with retail services, and retailers with their licensing strategies. It is the second time this year the agency has announced … [Read more...] about The Point.1888 Unveils Retail Services Arm ‘Spotlight.1888’

Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out

Flip Out, the UK's leading trampoline and adventure park operator, is to embark on its first ever brand licensing program with the help of its new agent The Point.1888. With 27 sites across the UK, jam-packed with slides, free running, inflatables, assault courses, synthetic ice rinks, bumper cars and crazy golf, Flip Out has amassed a fanbase of millions. The company plans to … [Read more...] about Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out

Licensing Agencies: Moulin Rouge Selects The Point.1888 As Its Licensing Dance Partner

The world-famous Parisian cabaret Moulin Rouge has appointed The Point.1888 as its licensing agency. The Moulin Rouge, named after the red windmill on its roof, started life in 1889 as a popular cabaret and dancing hall in the Montmartre region of Paris. A regular haunt for Montmartre artists, it was the birthplace of the French can-can dance, and hosted some of the world's … [Read more...] about Licensing Agencies: Moulin Rouge Selects The Point.1888 As Its Licensing Dance Partner