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Home » Licensing Deals

CAA Adds Some Vroom to McLaren’s Global Licensing Program

June 3, 2022

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement,… . . . read more

Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe

May 4, 2022

By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in… . . . read more

TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

January 13, 2022

By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is… . . . read more

Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media

October 27, 2021

Genius Brands International says it has completed the acquisition of WOW Unlimited Media in a deal the company says will create “a global animation and digital media powerhouse.” The two companies announced Oct. 27 that… . . . read more

The Point.1888 Signs 66 New Licensees For CoComelon

September 8, 2021

The popular children’s show CoComelon continues to soar in popularity, as licensing agent The Point.1888 announced it has secured an additional 66 licensees across EMEA for the brand. CoComelon was developed by Moonbug Entertainment Ltd.  and… . . . read more

Licensing List: Deals of the Week

June 14, 2021

Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include:… . . . read more

Beanstalk Lands Contract With Kelloggs

June 9, 2021

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its… . . . read more

Allrecipes Cooks Up Deal With Snapchat

May 20, 2021

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The… . . . read more

ARTiSTORY Partners With Marcrom in Iberia

May 12, 2021

The creative folks at ARTiSTORY are expanding its global reach, announcing a partnership with Marcrom Licensing as their sales agent for the Iberian market.  Marcrom will focus on securing retail and brand partners to feature designs… . . . read more

LeMans Revs Up Licensing With IMG

April 8, 2021

Prestigious Race Renews Licensing Deal The Automobile Club de l’Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world’s oldest active sports car endurance… . . . read more


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