By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is… . . . read more
Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media
October 27, 2021
Genius Brands International says it has completed the acquisition of WOW Unlimited Media in a deal the company says will create “a global animation and digital media powerhouse.” The two companies announced Oct. 27 that… . . . read more
The Point.1888 Signs 66 New Licensees For CoComelon
September 8, 2021
The popular children’s show CoComelon continues to soar in popularity, as licensing agent The Point.1888 announced it has secured an additional 66 licensees across EMEA for the brand. CoComelon was developed by Moonbug Entertainment Ltd. and… . . . read more
Licensing List: Deals of the Week
June 14, 2021
Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include:… . . . read more
Beanstalk Lands Contract With Kelloggs
June 9, 2021
Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its… . . . read more
Allrecipes Cooks Up Deal With Snapchat
May 20, 2021
Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The… . . . read more
ARTiSTORY Partners With Marcrom in Iberia
May 12, 2021
The creative folks at ARTiSTORY are expanding its global reach, announcing a partnership with Marcrom Licensing as their sales agent for the Iberian market. Marcrom will focus on securing retail and brand partners to feature designs… . . . read more
LeMans Revs Up Licensing With IMG
April 8, 2021
Prestigious Race Renews Licensing Deal The Automobile Club de l’Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world’s oldest active sports car endurance… . . . read more
Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection
November 3, 2020
Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands. Meredith Corporation (NYSE:MDP) has named Evolution… . . . read more