The Licensing Letter

Licensing Expo 2022

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property

Licensing Expo Attracts Record Crowd of Retailers

This year's Licensing Expo saw a sharp rise in attendees from the world's retailers, according to Licensing International. The association says last week's event drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo. Licensing … [Read more...] about Licensing Expo Attracts Record Crowd of Retailers

The Full Wrapup of the 2022 Licensing Excellence Awards

By Gary Symons TLL Editor in Chief The winners of the 2022 Licensing International Excellence Awards were announced at Licensing Expo in Las Vegas last week. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s … [Read more...] about The Full Wrapup of the 2022 Licensing Excellence Awards

The Latest Deals, Developments and Dancing From Licensing Expo

By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo

Licensing Expo Keynote To Focus On Experiential Entertainment

By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment

Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo

Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo

By Allison Watkinson TLL Reporter The Licensing Expo is gearing up to host the consumer product industry's largest in-person get- together in three years. A growing roster of brands are signing on daily to exhibit at the in-person event that will be held at the Mandalay Bay Convention Center in Las Vegas. The full exhibitor list is available online and is accessible … [Read more...] about Trade Shows: More Than 170 Exhibitors Already Signed On For Licensing Expo

Licensing Expo Returns To Vegas For In-Person Conference

It's been a long time since people in the licensing industry have been able to meet in person at a conference or trade show, but that changes in May next year. Licensing Expo  today announced America's largest licensing event will return in-person to Mandalay Bay in Las Vegas in 2022. Produced in partnership with the industry trade association Licensing International, the … [Read more...] about Licensing Expo Returns To Vegas For In-Person Conference