By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
Licensing Expo
Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to … [Read more...] about Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
The Brand Liaison Launches US Licensing Program for Cardio Bunny
By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny
TLL Reports Increases in Reader and Ad Engagement
TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement
Dependable Solutions: 2024’s Most Impactful Software Service Provider
TLL Staff Dependable Solutions' status as a top provider of licensing software was confirmed, as it was named Most Impactful Service Provider at the 2024 Licensing Excellence Awards. The company is globally renowned for delivering top-tier software and services for licensors, licensees, and licensing agencies. This superior service accolade reinforces their steadfast … [Read more...] about Dependable Solutions: 2024’s Most Impactful Software Service Provider
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023