For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
Retail
Target’s Pulitzer Problem
May 3, 2015
It seemed a major coup for mass merchant Target to have signed high- end designer Lilly Pulitzer for an exclusive fashion and home line. But it wasn’t all triumph for “Tar-jay” when the 250-piece Lilly Pulitzer collection launched April 19. Within hours (and in some stores, minutes), crazed customers had plucked the shelves clean. Online traffic was so great that…