The Licensing Letter

literary licensing

Sneaky Grinch Gets His Own Sneakers From adidas

By Gary Symons TLL Editor in Chief Dateline: Whoville In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises. adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low. In a stylish new collaboration that is as sweet … [Read more...] about Sneaky Grinch Gets His Own Sneakers From adidas

Chick-Fil-A Launches Literary partnership with author Diane Alber

The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber

Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. “We are incredibly … [Read more...] about Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Book Licensing: Little Prince Expands Licensing Program

The classic children's novel The Little Prince and LMI have partnered to expand its licensing program to the UK and Eire. The novel is also being turned into a new pre-school children's series with 52 episodes now in development. The agreement was inked between LMI and POMASE, which owns the rights to the book and its characters. “We are delighted to be working with POMASE on … [Read more...] about Book Licensing: Little Prince Expands Licensing Program

Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers say the collection celebrates childhood adventures, employing iconic Hanna Andersson silhouettes and animated … [Read more...] about Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal

By Allison Watkinson TLL Reporter Nickelodeon and Paramount have formed a creative licensing partnership with IMPS and LAFIG Belgium to expand The Smurfs cinematic universe. That partnership is a huge boost for the franchise, and will result in multiple new shows and films. Sony previously owned The Smurfs brand, which was originally created by Pierre Culliford, also known … [Read more...] about Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal

Literary Licensing: Seven New Licensees For Percy The Park Keeper

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper

Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal

The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose stories catch on with the platform's audience. For example, Wattpad has its own studio arm, which is the division that will work with ViacomCBS. Those stories will be … [Read more...] about Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal

Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books

Scholastic is celebrating Christmas by donating 110,000 children's books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1 schools (1,000 books each to 100 schools) across the United States. Additionally, the company announced that 10,000 books will be donated … [Read more...] about Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books