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Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham,… . . . read more

Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and… . . . read more

Book Licensing: Little Prince Expands Licensing Program

The classic children’s novel The Little Prince and LMI have partnered to expand its licensing program to the UK and Eire. The novel is also being turned into a new pre-school children’s series with 52… . . . read more

Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers… . . . read more

Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal

By Allison Watkinson TLL Reporter Nickelodeon and Paramount have formed a creative licensing partnership with IMPS and LAFIG Belgium to expand The Smurfs cinematic universe. That partnership is a huge boost for the franchise, and… . . . read more

Literary Licensing: Seven New Licensees For Percy The Park Keeper

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more

Literary Licensing: Wattpad Partners With ViacomCBS On Book-To-Series Deal

The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose… . . . read more

Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books

Scholastic is celebrating Christmas by donating 110,000 children’s books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1… . . . read more

David Sprei Hired To Head Penguin Ventures

Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children’s literature giant Penguin Random House Children’s has tagged a high ranking ViacomCBS executive as the new… . . . read more

Book Licensing: The Snowman Prefers Biscuits To Carrots

Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more


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