The Licensing Letter

live entertainment licensing

Hasbro and Amazon Host Peppa Pig Dance Party Campaign

By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign

Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience

By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience

Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance

By Allison Watkinson TLL Reporter The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes to launch its first officially licensed fragrance, called L'eau de Parfum. The licensed Cirque de Soleil fragrance was crafted by Flower Shop Perfumes in partnership with DSM-Firmenich and professional perfumer, Alexis Grugeon. Grugeon has previously contributed to … [Read more...] about Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance