LoL Survey

Contact the Editor at karina@plainlanguagemedia.com. Two years ago, we launched TLL's first survey on the language of licensing to explore changing trends in terminology, business tactics, industry trends, and the way we navigate them. (Access the 2016 story.) Here's the second iteration of TLL's Language of Licensing (LoL) Survey. Don't forget to read up on the demographics … [Read more...] about Language of Licensing II

Contact the Editor at karina@plainlanguagemedia.com. Respondents to TLL's 2018 Language of Licensing (LoL) Survey are roughly evenly divided between agents (30.1%), licensees (29.1%), and licensors (27.2%). Within the agents grouping, almost three-fourths (74.2%) represent brand owners, while 25.8% represent manufacturers. Just 8.7% of the total are consultants, 2.9% are … [Read more...] about Demographics Behind the 2018 LoL Survey